Barbie has officially launched a new Lunar New Year doll to celebrate the 2025 Lunar New Year of Snake.
The Barbie Lunar New Year Doll steps into the celebration with a modern take on the traditional qipao.
Her dress features a plum blossom floral print.
It’s a flower that symbolizes prosperity and resilience because it can bloom in the cold of winter.
The outfit has traditional Chinese knots, a symbol of good fortune, appear at the collar and adorn her belt.
She wears golden earrings and a belt with lucky Chinese knot designs to complete her look.
Lunar New Year™ Barbie® Doll
Doll Designer: Joyce Chen
Packaging Designer: Laydiana Chiv
Label: Black
Face Sculpt: Jia
Body Type: Model Muse
Includes Certificate of Authenticity
Available: MattelCreations.com, Target and Walmart locations, as well as Amazon.com, Target.com, and Walmart.com.
