Atlanta, March 29, 2024 – Gucci is expanding its presence in the United States with the opening of a relocated and renovated boutique in Atlanta. Situated in Lenox Square, the space spans over 6,500 square feet and carries a wide selection comprising of men’s and women’s ready-to-wear, shoes, handbags, accessories, watches, jewelry, Gucci Beauty, and pieces from the House’s travel collection, Gucci Valigeria.
Customers can explore an expansive range of leather goods and accessories, including the Gucci Horsebit 1955 line, and are also invited to discover the Gucci Ancora SS24 and Pre-Fall collections at the opening.
Guests are warmly welcomed by a marble façade that elegantly frames the House’s logo. The design of the interiors is equally refined, as the marble flooring echoes the façade through its discreet palette and geometric shapes, drawing inspiration from designs found across antique historic buildings. While the use of clean lines and an understated palette adds to the environment’s polished and subtle charm, which acts as a delicate backdrop to the items on display.
Envisioned to make guests feel at home, the store is framed with built-in displays reminiscent of walk-in closets while newly designed racks gracefully accommodate diverse product categories. Gucci Décor velvet armchairs and sofas and shaggy wool monochrome rugs are placed throughout to create intimate corners. The aesthetic dialogue between the elegant finishes and satin nickel finishes speaks to the House’s core narrative, resulting in a space that is sophisticated and surprising at the same time.
As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles to monitor and promote energy efficiency.
