By Ashleigh Ewald
During the middle of this month of April, Georgia welcomes a global influx of creativity, culture, and commerce as the World Korean Business Convention (WKBC) makes its grand debut in Duluth. From April 17th through 19th, Korean businesses of all kinds. From eco-conscious cosmetics to high-tech ramen machines, they are showcasing their innovations, hoping to spark international partnerships and bring a taste of Korean excellence to the American market.
The three-day convention started with a symbolic ribbon-cutting ceremony. Top Korean business leaders stood proudly in a rectangular formation, each donning white gloves, signaling unity, formality, and a shared commitment to global innovation. Applause erupted as the ribbon was sliced, launching the international event into motion.
The first day set the tone with vibrant booths featuring everything from skincare to gourmet snacks, kitchen technology to wellness products. Participants eagerly strolled the aisles, discovering a range of Korean-made creations that blend traditional values with modern ingenuity. Below are some of the standout entrepreneurs and products making waves at this year’s convention.
Hauscook by Bumil Industrial Co. Reinventing the Kitchen
Representing Korea’s innovative kitchen technology scene is Shin Young Suk, spokesperson for Hauscook by Bumil Industrial Co. Their product line focuses on a new cooking system that combines waterproof features with fire-resistant induction cooking technology.
“Our product is combined with a waterproof fire and induction cooker,” explained Shin. “We are focused on selling cooking systems, prioritizing safety and efficiency.” Their approach caters to busy households and commercial kitchens seeking a smarter way to cook without compromising safety or performance.
Zero Percent Brand: Eco-Friendly Fashion with a Mission
HeeSoo Choi, founder and CEO of Zero Percent Brand, stands out for his eye-catching wallets and accessories and his passion for sustainability. Choi founded his brand to address the growing need for environmentally conscious consumer goods.
“I came here because this is a huge Korean conference and I wanted to develop eco-friendly products,” he shared. “All our items are made from recyclable materials. They're naturally friendly to the environment.” His commitment to reducing waste while creating fresh, stylish designs speaks to the increasing demand for fashion that doesn’t compromise the planet.
Ramyun Zip by The Touch for America’s Ramen Revolution
Among the tastiest attractions was Chris Kim’s booth, representing The Touch, the minds behind the Ramyun Zip franchise. Though ramen has long been a global favorite, Kim brought a novel twist using an interactive ramen bar with over 120 varieties and customizable toppings.
“The ramen machine has been around for two decades in Korea, but no one really brought it to the U.S., until now,” said Kim. “Ramyun Zip is now opening in several U.S. locations. Customers can choose from a toppings bar and make any type of ramen they want.” It’s fast, fun, and flavorful, which makes it a winning recipe for success in America’s food scene.
Joycos Co., LTD: Skincare with a Sting of Nature
For skincare enthusiasts, Joycos Co., LTD had something especially unique. Founder Kim Soon Urn introduced beauty products that feature melittin, a powerful compound found in bee venom. “Joycos to Korea means cosmetics, and we want to give joy to the ladies,” said Kim.
“Our products are especially helpful for acne-prone skin. We use honey bee venom, which contains melittin, a natural ingredient that helps heal skin issues.” With over 30 years of experience and success in Asia, Joycos now sets its sights on the U.S. beauty market.
D&B Co., Guilt-Free Donuts? Yes, Please.
Another highlight came from D&B Co., LTD, a dessert company redefining donuts. Shin Jong Cheol and his team showcased their baked, oil-free donuts made with unexpected ingredients like tofu.
“Donuts are usually fried in oil, but we don’t use oil at all. They’re baked,” said Shin. “Our goal is to make pastries a little healthier, with lower sugar and animal-based dairy that gives it richness without the guilt.” With modern consumers seeking healthier alternatives without compromising taste, D&B’s treats were a crowd favorite.
Coffee Gummy for Your Morning Brew in a Bite
One of the most novel products on display came from Sung Jin Kim, the mind behind Coffee Gummy, launched in October 2024. As the name suggests, it’s exactly what it sounds like, a portable, chewable coffee jelly for caffeine lovers on the go.
“I created Coffee Gummy because I wanted to make coffee more convenient,” Kim said. “Americans love coffee, and now they can have it anywhere without a cup.” This product bridges the gap between snack and stimulant, perfect for commuters, travelers, or anyone needing a quick boost.
Oppanae Premium Roasted Sweet Potatoes: A Flavor Fusion
Another mouthwatering innovation came from Yong Ho Song, CEO of FarmsBank International Co., who brought an unexpected fusion of ingredients to the table. His signature product? Roasted sweet potatoes stuffed with cheese, kimchi, and pineapple.
“This is a very original idea, even in Korea,” said Song. “It’s healthy and tasty. I hope to see it soon in stores like Costco, H Mart, and local groceries.” The bold mix of savory, sweet, and spicy flavors represents a trend in Korean cuisine as experimental yet deeply rooted in traditional ingredients.
Nine Tails Company with Functional Skincare That Works
Representing Nine Tails Company, Lee Jae Hyuk emphasized the scientific validation behind their functional cosmetics, which are designed to reduce wrinkles and rejuvenate skin.
“Our main product improves wrinkles,” explained Lee. “If you use it daily for four weeks, you’ll see a difference. We have clinical trials that prove the results.” With skincare becoming increasingly science-driven, Nine Tails is poised to win over both beauty professionals and wellness enthusiasts.
Sturgeon Bio Company: Healing from Nature’s Depths
Hoija Lee, director at Sturgeon Bio Company, spoke about their skin care line, which was born from marine science. The star ingredient? Refined sturgeon oil.
“This product helps heal burned or damaged skin,” said Lee. “It’s anti-bacterial, chemical-free, and strengthens your skin’s barrier.” Developed through rigorous scientific research, their formulas are tailored to those seeking healing, restoration, and purity in their skincare.
A Hub for Global Business, Right Here in Georgia
WKBC’s arrival in Duluth is more than a one-off event in Metro Atlanta. It’s a milestone in global economic exchange and a testament to Georgia’s growing importance in the international business landscape.
With Atlanta already establishing itself as a film, tech, and innovation hub, conventions like WKBC further highlight the city's global appeal. This convention is more than just a marketplace. Instead, it's a platform for global connection.
Aspiring entrepreneurs, investors, and consumers alike are encouraged to attend conventions like WKBC. It’s a place where ideas collide, partnerships bloom, and communities grow stronger through shared vision and culture.
From eco-conscious fashion to innovative food fusions, the World Korean Business Convention proves one thing: Korean innovation is ready to take on the world, and Atlanta was lucky enough to witness it firsthand.
If you missed this year’s WKBC, open your eyes for future global business conventions in Georgia and beyond. These are the spaces where ideas evolve into enterprises, cultures connect, and global leaders of tomorrow are forged. Whether you're a business student, a creative entrepreneur, or a curious consumer, there’s something for everyone at WKBC.
And who knows? Next year, you might just find your next favorite product, partnership, or idea in one of these booths. Until then, cheers to a world made more united and brighter through business.
