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Basketball shoe malfunction puts Nike in the spotlight

Georgia Asian Times by Georgia Asian Times
February 21, 2019
in Headline, Sports
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Paris, February 21, 2019 – Nike's shares were set to come under pressure on Thursday after emerging basketball star Zion Williamson was injured when his Nike sneaker split during a game.

U.S. TV sports broadcasts zoomed in on the incident in the college basketball game between Williamson's Duke team and North Carolina. Williamson appeared to suffer a knee injury.

“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement.

“The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”

AD: High Museum of Atlanta

While Nike shares were not yet open for formal trading on the New York stock market, its relatively thinly-traded shares on the Frankfurt market fell around 1 percent, while shares in rivals Adidas and Puma edged up.

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