• Home
  • Metro Asian News
  • Misc Asia
  • Lifestyle
  • Business
  • Art
  • Health
  • Sports
  • Eat Out
  • Classified
  • PODCAST
    • Apa Kabar Indonesia
    • Atlanta Burmese Voice
    • SungKhom Lao
    • Usapang Pinoy
ABOUT
Advertise in GAT
Contact us
Sunday, June 26, 2022
Georgia Asian Times
International Insurance of Georgia
  • Home
  • Metro Asian News
  • Misc Asia
  • Lifestyle
  • Business
  • Art
  • Health
  • Sports
  • Eat Out
  • Classified
  • PODCAST
    • Apa Kabar Indonesia
    • Atlanta Burmese Voice
    • SungKhom Lao
    • Usapang Pinoy
No Result
View All Result
  • Home
  • Metro Asian News
  • Misc Asia
  • Lifestyle
  • Business
  • Art
  • Health
  • Sports
  • Eat Out
  • Classified
  • PODCAST
    • Apa Kabar Indonesia
    • Atlanta Burmese Voice
    • SungKhom Lao
    • Usapang Pinoy
No Result
View All Result
Georgia Asian Times
No Result
View All Result
  • Home
  • Metro Asian News
  • Misc Asia
  • Lifestyle
  • Business
  • Art
  • Health
  • Sports
  • Eat Out
  • Classified
  • PODCAST
Home Sports

Formula One to stop using female models on the grid

Georgia Asian Times by Georgia Asian Times
February 1, 2018
in Sports
Share on FacebookShare on Twitter

London, February 1, 2018 – Formula One is ending the use of female models who parade on the starting grid and stand with the drivers' name boards before every grand prix.

The decision was announced in a statement on Wednesday with the change, which also applies to all support races, coming into effect from the start of the season in Australia on March 25.

“While the practice of employing grid girls has been a staple of Formula One grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms,” said commercial manager Sean Bratches.

“We don't believe the practice is appropriate or relevant to Formula One and its fans, old and new, across the world,” he added.

AD: High Museum of Atlanta

The move became a major talking point among fans on social media and was welcomed by Britain's Women's Sport Trust, who said in a tweet: “Thank you @F1 for deciding to stop using grid girls.

“Another sport making a clear choice about what they want to stand for.”

Cycling, professional boxing and the UFC still have women parading between bouts or featuring as podium hostesses but the Professional Darts Corporation (PDC) recently scrapped such walk-on roles.

Britain's Sun tabloid newspaper took a different view, however, with a front page headline on Thursday blaming ‘killjoys' for turning the sport into ‘Formula Dumb'.

Formula One has not had a woman race driver on the starting grid since the 1970s but is now far more mixed off the track, with female engineers, aerodynamicists and mechanics as well as in media and marketing.

Two of the 10 teams have had female bosses, including former champions Williams, and Formula One management has a number of women in senior positions.

SEXIST AND OUTDATED

The use of female models, even if not as scantily-clad as in the past, has been increasingly criticiced as sexist and outdated in a sport that is now undergoing a revamp since Liberty Media took over last year.

Liberty, who ousted octogenarian former supremo Bernie Ecclestone a year ago, have been looking to make the pre-race show more of a feature with the emphasis on entertainment for fans and promotion.

“Formula One considers the time spent by teams and drivers on the grid before a race as one of celebration, where guests and various performers can add to the glamour and spectacle of the Grand Prix,” the statement said.

It added that the change would allow promoters and partners “to showcase their countries and products”.

Ross Brawn, Formula One's managing director for motorsport, gave notice last December that the use of female models on the grid was under review.

“There's a lot of people respect the tradition of the grid girls and there's people who feel that it has become a bit dated, so we're addressing that,” he told the BBC at the time.

In 2015, men were deployed in place of the women at the Monaco Grand Prix — a move welcomed by some fans and deplored by others.

That same year, the FIA-sanctioned World Endurance Championship announced an end to the practice at the Le Mans 24 Hours sports car race.

Previous Post

Bitcoin’s big wipeout erased US$44B of value in January

Next Post

Asian businesswoman faces charges of embezzlement of Chinese investors in U.S. Northern District Court

Georgia Asian Times

Georgia Asian Times

Related Posts

FIFA picks 2026 World Cup cities including Atlanta, predicts US `No 1 sport’
Sports

FIFA picks 2026 World Cup cities including Atlanta, predicts US `No 1 sport’

June 17, 2022
Warriors beat Celtics 103-90 to win 4th NBA title in 8 years
Sports

Warriors beat Celtics 103-90 to win 4th NBA title in 8 years

June 17, 2022
Woods drops out of contention as Scheffler shines at Masters
Sports

Woods drops out of contention as Scheffler shines at Masters

April 10, 2022
Tiger is back at Masters, and it already felt like a victory
Sports

Tiger is back at Masters, and it already felt like a victory

April 8, 2022
Tiger Woods plans to play the Masters and thinks he can win
Sports

Tiger Woods plans to play the Masters and thinks he can win

April 6, 2022
Jayhawks rally, rock North Carolina 72-69 to win NCAA title
Sports

Jayhawks rally, rock North Carolina 72-69 to win NCAA title

April 5, 2022
Next Post

Asian businesswoman faces charges of embezzlement of Chinese investors in U.S. Northern District Court

Signup Free E-Newsletter

Upcoming Events

Jul 15
6:00 pm - 10:00 pm

GAT 25 Most Influential Asian Americans in Georgia-2022 Awards Gala

Sep 17
September 17 @ 11:00 am - September 18 @ 6:00 pm

JapanFest 2022

View Calendar

 

CONTACT US

Follow Us

MOST INFLUENTIAL

GAT 25 Most influential Asian American in Georgia Awards Gala

2022 GAT 25 Most Influential Asian Americans in Georgia

May 1, 2022
Home

Record turnout at annual GAT 25 Most Influential Asian Americans in Georgia-Awards Gala

July 17, 2021

2021 GAT 25 Most Influential Asian Americans in Georgia

April 30, 2021

LINKS OF INTEREST

ATL Asian Film Festival

GAT on Facebook

  • Contact Us
  • Advertise in GAT
  • ABOUT

© 2022 Georgia Asian Times - empowered by 8SOL

No Result
View All Result
  • Home
  • Metro Asian News
  • Misc Asia
  • Lifestyle
  • Business
  • Art
  • Health
  • Sports
  • Eat Out
  • Classified
  • PODCAST
    • Apa Kabar Indonesia
    • Atlanta Burmese Voice
    • SungKhom Lao
    • Usapang Pinoy

© 2022 Georgia Asian Times - empowered by 8SOL

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist